Franchisee Goodwill Valuation
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Description

What will we do for you?

Our valuation approach values the Intellectual Property Assets (IPA) by calculating the total value of future operating cash-flows of the business less the opportunity cost of net tangible assets employed in generating these cash-flows. By extension, the approach includes imputed values for such proprietary assets as customer base and licensed assets as trademarks, brand names, patents, and all other benefits derived by the businesses. As such, a valid valuation methodology must have the sophistication to calculate IPA values in that broader sense and must include three identified arguments of finance theory, namely the value of money, information, and risk.

Our methodology is based on Dr M.Roussety’s www.mauriceroussety.com.au research for his doctoral thesis which recognises that valuing franchise related IPA is inherently different from valuing other types of IPAs.

What is your investment?

Between $8,000 and $17,600 with $5,280 upfront depending on how much research we have to do, your contribution and the complexity of the task.

  • 30% when you give us the green light.
  • The balance when the work is completed and delivered.

Questions

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Marketforce Consulting Pty Ltd

ACN 614 946 995

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What do we strive for?

Keep learning, do our best for those who support us and together we support those who are not as fortunate as us.
This means for every dollar you spend with us we will donate 5% to a charity of your choice.

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