Business Health Care – Marketforce

How healthy is your business? Your free assessment is not far away. Complete our 100-Point check below.

Please provide us your contact details so we can immediately email you our Business Health Check Report.

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1	Do you have any business loans?	No loans	Bank loan	Loan from family	Loan from others
2	What is the average age of your accounts receivable?	No receivables	30 days	60 days	90 days
3	What is the average age of your accounts payable?	No payables	30 days	60 days	90 days
4	How current is your BAS lodgement?	Current	30 days overdue	60 days overdue	90 days overdue
5	How overdue is your GST payment?	Not overdue	30 days overdue	60 days overdue	90 days overdue
6	How overdue is your PAYE payment?	Not overdue	30 days overdue	60 days overdue	90 days overdue
7	How overdue is your employee superannuation payment?	Not overdue	30 days overdue	60 days overdue	90 days overdue
8	What is your employee turnover?	Less than 5% p.a	Between 5% and 15% p.a	Between 15% to 20% p.a	More than 20% p.a
9	How many customers contribute to your annual revenue?	More than 100	Between 70 and 100	Between 40 to 70	Less than 40
10	What is your annual net operating profit to sales ratio?	More than 15%	Between 10 and 15%	Between 5 and 10%	Less than 5%
11	What is your annual net profit to net assets ratio?	More than 15%	Between 10 and 15%	Between 5 and 10%	Less than 5%
12	When did you last value your intellectual property assets?	This year	2 years ago	More than 2 years ago	Never valued
13	What percentage of your customers are returned customers?	More than 60%	Between 40 and 60%	Between 20 and 40%	Less than 20%
14	Do you have adequate business insurance?	Yes, and current	Yes, but partially expired	Yes, but in arrears	No insurance in place
15	Do you have adequate income protection insurance?	Yes, for 100% of my salary	Yes, for between 60 % to 80% of my salary	Yes, for between 40 % to 60% of my salary	No insurance in place
16	What is the GLOBAL growth rate of your industry?	More than 15%	Between 10 to 15%	Between 5 to 10%	Less than 5%
17	What is the NATIONAL growth rate of your industry?	More than 15%	Between 10 to 15%	Between 5 to 10%	Less than 5%
18	What is the REGIONAL growth rate of your industry?	More than 15%	Between 10 to 15%	Between 5 to 10%	Less than 5%
19	What is the credit score of your company?	More than 850	Between 750 to 850	Between 650 to 750	Less than 650
20	How much of your monthly operating expenses can you cover from your cash reserve?	More than 80%	Between 60% and 80%	Between 40% and 60%	Less than 40%
21	How volatile are product trends in your industry?	Low	Average	High	Very high
22	How sensitive is your business to interest rate?	Low	Average	High	Very high
23	How sensitive is your business to foreign currency?	Low	Average	High	Very high
24	How price sensitive are your products in generating demand?	Low	Average	High	Very high
25	How overdue is your company's income tax return?	Not overdue	30 days overdue	60 days overdue	90 days overdue
26	Do you have public liability insurance?	Yes, and current	Yes, but partially expired	Yes, but in arrears	No insurance in place
27	Are all your employees insured with Workcover?	Yes, and current	Yes, but partially expired	Yes, but in arrears	No insurance in place
28	What was your revenue growth in the last twelve months?	More than 20%	Between 15% and 20%	Between 5% and 15%	Less than 5%
29	How often do you review your cash-flow to ensure that you are not trading whilst insolvent?	At least quarterly	Every six months	Every year	Never
30	What is your customer conversion rate?	More than 60%	Between 40% and 60%	Between 20% and 40%	Less than 20%
31	What your customer retention rate?	More than 60%	Between 40% and 60%	Between 20% and 40%	Less than 20%
32	What is your product return/refund rate?	Less than 10%	Between 10% and 20%	Between 20% and 30%	More than 30%
33	What is your average daily bank balance?	At least 20% of average monthly sales	Between 15% to 20% of average monthly sales	Between 10% to 15% of average monthly sales	Less than 10% of average monthly sales
34	What percentage of your monthly operating profit is your fixed loan/lease repayments?	Less than 40%	Between 40% and 60%	Between 60% and 80%	More than 80%
35	Do you use a debt collecting service to collect moneys owed to the business?	Yes, all the time	Yes, on occasions	Yes, in the past	Never
36	Have you ever had to delay paying wages in the last twelve months due to cash-flow?	No	For less than 2 weeks	Between 2 and 4 weeks	More than 4 weeks
37	When did you last pay dividends to shareholders?	This year	2 years ago	More than 2 years ago	Never
38	Has your business ever been in external administration?	Never	Yes, more than 5 years age	Yes, between 3 to 5 years ago	Yes, less than 3 years ago
39	Have you mortgaged personal real estate assets for debts belonging to the business?	No	Yes, but being released	Yes, but for less than 50% of the property's value	Yes, but for more than 50% of property's value
40	If you had to sell your business in the next month, would it be ready for a buyer?	Yes, with no modifications	Yes, with minor modifications	Yes, with major modifications	No
41	What percentage of your revenue is generated in cash?	More than 80%	Between 60% and 80%	Between 40% and 60%	Less than 40%
42	What is the likely adverse impact on your profits from a major new competitor entering your market?	Less than 10%	Between 10% and 15%	Between 15% and 20%	More than 20%
43	What is the likely positive impact on your profits from a major new competitor leaving your market?	More than 20%	Between 15% and 20%	Between 10% and 15%	Less than 10%

44	How often do you review your system to ensure compliance with award pay rates?	At least quarterly	Every six months	Every year	Never
45	Is your business name and logo trademarked?	Trademarked under Madrid Protocol	Trademarked Aust and selected countries	Trademarked in Aust only	Not trademarked
46	Do you have a shareholders or partnership agreement?	Yes, and signed by all	Yes, and signed by some	Yes, but not signed yet	No agreement in place
47	Is your business facing any current or pending legal actions that could adversely affect your profits?	No actions pending	Yes, with low impact	Yes, with moderate impact	Yes, with severe impact
48	Who has signed confidentiality agreements with your company?	All employees	Contractors only	Full-time employees only	Part-time and Casual employees only
49	How compliant is your workplace with OH & S regulation?	Very high	High	Average	Low
50	Have your senior staff signed an agreement to prevent them from competing with you now and after they leave?	Yes, and current	Yes, and being updated	Yes, but outdated	No
51	Have your senior staff signed an agreement to prevent them from soliciting your clients now and after they leave?	All staff have signed	Some staff have signed	Agreement being considered	No agreement in place
52	Have your senior staff signed an agreement to prevent them from recruiting your employees after they leave?	All staff have signed	Some staff have signed	Agreement being considered	No agreement in place
53	Do you have a privacy statement to guide your use of customer data?	Yes and current	Yes and being updated	Yes, but outdated	No

54	How often do you conduct a focus group to evaluate your product and customer service?	At least quarterly	Every six months	Every year	Never
55	How long can you legally trade from your current site?	More than 5 years	Between 3 and 5 years	Less than 3 years	Month to month
56	Can your business successfully operate without the managing founders/owners?	Yes, permanently	Yes, for a short time	Yes, on and off	Not at all
57	How would you describe your customers?	Loyal	Bargain hunters	Impulse buyers	Transient
58	Do you have a current succession plan?	Yes, being prepared	Yes, but outdated	Yes, but not implemented	No
59	Do you have a web-site?	Yes, and up to date	Yes, being updated	Yes, but outdated	No
60	How active and visible is your business on the digital media?	Very high	High	Average	Low
61	How many negative online customer reviews do you get each year?	None	Less than 10	Between 10 and 20	More than 20
62	How many positive online customer reviews do you get each year?	More than 20	Between 10 and 20	Less than 10	None
63	How reliable are your suppliers for key resources needed by your business?	Very high	High	Average	Low
64	Do you manage your business by a formal business plan?	Yes, monthly	Yes, quarterly	Yes, yearly	Never
65	Do you use a reputable software to manage your payroll obligations?	Yes, always	Yes, sometimes	Being implemented	Never
66	How often do you perform a stocktake?	At least quarterly	Yearly	Never	NA
67	Can your business successfully operate from a site other than the current?	Yes, with no modifications	Yes, with minor modifications	Yes, with major modifications	No
68	Do you have an employee incentive scheme in place?	Yes, and fully implemented	Yes, but being implemented	Yes, but not yet implemented	No
69	How often do you survey your customers?	Monthly	Quarterly	Yearly	Never
70	What is the intensity of competition from NEW firms entering your market?	Low	Average	High	Very high
71	What is the intensity of competition from EXISTING firms operating in your market?	Low	Average	High	Very high
72	What is the intensity of competition from SUBSTITUTE products being sold in your market?	Low	Average	High	Very high
73	What is the intensity of CUSTOMER bargaining power in your market?	Low	Average	High	Very high
74	What is the intensity of SUPPLIER bargaining power in your market?	Low	Average	High	Very high
75	How volatile is the type of customers that buy your products?	Low	Average	High	Very high
76	How sensitive is your product towards social, attitudinal and lifestyle trends	Low	Average	High	Very high
77	How advanced are your on-line capabilities?	Very high	High	Average	Low
78	How sensitive is your business to changes in regulatory and government policies?	Low	Average	High	Very high
79	How likely is your industry of being adversely affected by technological change?	Low	Average	High	Very high
80	How aggressive do your competitors defend PRICING strategies?	Low	Average	High	Very high
81	How aggressive do your competitors defend SERVICE strategies?	Low	Average	High	Very high
82	How aggressive do your competitors defend PRODUCT FEATURES strategies?	Low	Average	High	Very high
83	How capable are your competitors in matching your offers?	Low	Average	High	Very high
84	How intense is your competition in the online market?	Low	Average	High	Very high
85	How intense is your competition in the physical market?	Low	Average	High	Very high
86	How well can your competitors match your product line breadth?	Low	Average	High	Very high
87	How often do you prepare financial accounts (P&L, Cash-flow and Balance Sheet)?	Weekly	Monthly	Quarterly	Yearly
88	Do you have a local area marketing plan?	Yes, in progress	Yes, but outdated	Yes, but not implemented	No
89	Do you have a CRM?	Yes, in progress	Yes, but outdated	Yes, but not implemented	No
90	Is your website optimised to rank high in search engines?	Yes and up to date	Yes, being updated	Yes, but outdated	No
91	Do you have a backstop arrangement for supply of key resources?	Yes and up to date	Yes, being updated	Yes, but outdated	No
92	Do you back your business data to the cloud?	No	Yes, but not implemented	Yes, but lagging	In progress
93	Do you belong to a buying group?	Yes, always active	Yes, but rarely active	Yes, but not currently active	No
94	Do you have an operations manual for the business?	Yes and up to date	Yes, being updated	Yes, but outdated	No
95	Does your business rank on the first page of Google?	Always	Sometimes	Rarely	Never
96	Can your product be replicated?	Not in the short term	Yes, with major modifications	Yes, with minor modifications	Yes, with no modifications
97	Do you have contact details of your customers?	Yes, for all customers	Yes, for some customers	Yes, but outdated	Not for any customers
98	How many years have you been in business?	More than 7 years	Between 5 to 7 years	Between 3 to 5 years	Less than 3 years
99	Do you use an integrated POS system?	Yes, always active	Yes, but rarely active	Yes, but not currently active	Never
100	Do you have an Advisory Board?	Yes, and meet at least Quarterly	Yes, and meet at least six monthly	Yes, and meet at yearly	No Advisory Board in place