Digital media strategies

Description

What will we do for you?

We will work closely with you to understand your business model and to determine who your ideal customer is across various segments. Once we have that information, we will then design a bespoke campaign for you across the various digital media platforms such as :

1. Facebook will convey your brand’s identity and purpose via strong and direct calls to action. It  reaches and engages both existing and new audiences – clearly instructing and directing them to the variety of ways they can discover, explore, and of course, purchase.
2. Instagram like Facebook conveys WHO and WHAT your brand is. Due to its visual focus, it connects with your audience with enticing, snackable images and video, making them really feel connected to the brand journey. It emphasises visuals rather than written information or links to specific products.
3. Email marketing remains relevant despite a new social media platform launching what seems to be every minute, and existing platforms announcing at the same pace, updates that will change marketing forever – good old email marketing still yields the highest conversion rate. When it comes to tangible, accessible product-based businesses like yours, email marketing is king.
4. Retargeting advertising complements your website traffic to keep its brand and products in front of visitors who have left its website without buying anything – or ‘bounced’. If you’ve ever seen a product you’ve been perusing online, follow you around the internet – that’s retargeting at work.
5. Influencer marketing is relevantas consumers steadily become savvier. They are increasingly impervious to traditional means of marketing and advertising, and a subsequent decline of these methods is afoot. In the wake of this decline has emerged a new kind of PR opportunity – social media influencing. Consumers adopt brands that they can trust – and trust is best gained from an individual. Influencers are enlisting the help of a person or persons with social influence. Individuals or groups that have existing large, attentive and loyal fanbases to endorse your brand. Influencers are a fast-track to helping you reach new audiences.