CATEGORIES
TAGS
IP Protection in the Metaverse
Recently I participated in a conference on the Metaverse 2.0 and can reveal why Intellectual Property is the building blocks of this new frontier. 1. Intellectual Property Protects New Value Whilst both skepticism and opportunity abound with the hype of cryptocurrencies and non-fungible tokens (âNFTsâ), the fact is that our digital world is frequently creating […]
Read More
Welcome to the Ideas Economy (AUS Biz)
This month I was interviewed by AusBiz on the launch of two ideas part of Australiaâs Ideas Economy. The first, my book âIdeaology: a compass to intellectual property success in an Ideas Economyâ was released last September details the steps to build and launch a venture based on creating valuable assets otherwise known as Intellectual […]
Read More
Ideas, Intellectual Property and the Fourth Industrial Revolution
Yesterday over 1,000 delegates from the WIPOâs 192 member states met to consider a range of work on issues related to intellectual property, which is becoming the bedrock for economic policy in a globalized, technology-driven world. This is so important for the Future of Work as your valuable ideas are at the forefront of the […]
Read More
Are traditional franchise models dead or on life-support? … A 4-Step Action Plan for Survival
1. Prevent Cardiac Arrest The demise of some big franchise brands has led many franchise commentators to argue that traditional franchising models have reached a degenerative stage and some even reckon that âfranchising as a business method will need to be dismantled and reconstructedâ to Prevent Cardiac Arrest. Many franchise systems are either dead and […]
Read More
Mitre 10 facing calls to end company-owned outlets but both franchisees and franchisors win when head office owns stores
Some franchisees of hardware chain Mitre 10 are calling for an end to âcompany-ownedâ stores. These are stores owned and run by Metcash, which owns the Mitre 10 brand and is a supplier to the franchisees. But research shows that brands with a mixture of franchised and company-owned stores are not only more profitable but […]
Read More
Both franchisees and franchisors benefit from company-owned stores
Some franchisees of hardware chain Mitre 10 are calling for an end to âcompany-ownedâ stores. These are stores owned and run by Metcash, which owns the Mitre 10 brand and is a supplier to the franchisees. But research shows that brands with a mixture of franchised and company-owned stores are not only more profitable but […]
Read More
The 19-Step Path to Manage Customer Defection
Pre-emptive effort! Customer defection management is a pre-emptive whole-of-business effort to engage systems and behaviors that constantly inform management when a customer stops buying in favor of a competitor and the reasons why so that it is better positioned to avert future defections. In instances where your business deals mainly with intangible products, a zero […]
Read More
Good Faith in franchising⊠bad for Goodwill
One of Australiaâs largest and oldest franchise systems has been rocked to its core with revelations of underpayment of wages by its franchisees and allegations of dubious reporting. 7/11 is bruised and battered amidst franchisee discordance and scrutiny by Australian regulators. The 7/11 wage price scandal reinforces that every franchisor has obligations of good faith […]
Read More
Franchisors Beware- Government Targets Friends With Benefits
Most of us donât want to see the wage entitlements of vulnerable employees being short-changed by their hegemonic employers. Recent evidence of employee exploitations by 7-Eleven, Caltex and Yogurberry franchisees has created a feeding frenzy for mainstream media and impelled Government to propose new laws that make franchisors responsible for franchiseesâ non-compliance of workplace laws. […]
Read More
Franchises shouldnât share responsibilities for stuff-ups
The governmentâs plan to combat recent cases of franchise misbehaviour by holding franchisors responsible for wage underpayments by their franchisees, could undermine the business model of franchises. Franchisors and franchisees operate as separate legal entities. Until now, franchisors have relied on this separation to avoid responsibility for franchisee non-compliance with workplace laws. Itâs this separation […]
Read More
19 Proven Steps to Stop Customer Defection
Pre-emptive effort! Customer migration management is a pre-emptive whole-of-business effort to engage systems and behaviors that constantly inform management when a customer stops buying in favor of a competitor and the reasons why, so that it is better positioned to avert future defections. In instances where your business deals mainly with intangible products, a zero […]
Read More