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IP Protection in the Metaverse
Recently I participated in a conference on the Metaverse 2.0 and can reveal why Intellectual Property is the building blocks of this new frontier. 1. Intellectual Property Protects New Value Whilst both skepticism and opportunity abound with the hype of cryptocurrencies and non-fungible tokens (“NFTs”), the fact is that our digital world is frequently creating […]
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Welcome to the Ideas Economy (AUS Biz)
This month I was interviewed by AusBiz on the launch of two ideas part of Australia’s Ideas Economy. The first, my book “Ideaology: a compass to intellectual property success in an Ideas Economy” was released last September details the steps to build and launch a venture based on creating valuable assets otherwise known as Intellectual […]
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Protecting your brands most visible asset with Trademarks
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
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The Microsoft Intangible Gamble
Only 30 years ago the value of intangible assets was only a small percentage of the valuation of businesses known (mostly to accountants) only as “goodwill”. In accounting terms this asset class is distinguished from other revenue generating assets that are tangible and can be separately identified and valued. Up until last century the greater portion of business valuations would be dominated by tangible assets such as factories, stock, plant and equipment.
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